Logo. Charte graphique. Publicité.
Le logo contient les trois éléments les plus importants pour ce type de commerce: marché, lieu, et temps des séances. La création du logo a commencé avec un sketch du panier, un symbole différenciateur par rapport à la forme rectangulaire et anonyme du caddie dans les supermarchés. Le visuel, moderne et épuré transmet la tradition, la convivialité et l’accessibilité à travers le choix de la typographie.
Secteur : Géstion de marchés
Client : Nouveaux Marchés de France
Logo. Graphic chart. Advertising.
NMDF is a company managing open markets in France. Starting from the Rosny market, we have developed the identity of all managed by the company market places (currently more than 20). Market logos and identities follow the same structure and have the same graphic environment in order to provide a consistent corporate presentation. The logo unifies 3 of the core elements of this type of commerce: market, place, and time. The process started out form a sketch of a woven basket, a symbol used to differentiate it from the cubic anonimity of a supermarket trolley, for example. A clean and modern visual keeps track of tradition and family warmness through the typography.
Industry: Open markets and event management
Customer: Nouveaux Marchés de France
